Steve Collette, our Founder and President, hails from PEI, where he spent his formative years before embarking on a journey that took him across Canada. After leaving home at 16, Steve lived in various provinces, gaining diverse experiences in industries such as hospitality, tourism, oil and gas, landscaping, music, construction, sales and development . In 2003, he found his way back to the Island. Steve studied Philosophy and Psychology at the University of Prince Edward Island and in 2006, he married his life and business partner, Pam.
Together, Pam and Steve have built and developed many brands. Through this process, Steve became deeply involved in the franchise ecosystem, joining the Canadian Franchise Association as a member and eventually serving on its Board of Directors as a Franchisor. East Brands, our company, is also proud to be a member of the Canadian Franchise Association.
Steve’s expertise in franchising stems from years of self-study, , and hands-on experience working with emerging and established brands in various capacities. He has a keen ability to see the big picture, learn from the past and forge meaningful relationships in the franchising industry across Canada, the United States, Australia, and beyond. Steve’s passion for entrepreneurship, franchises, and helping brands grow is evident in his dedication to East Brands.
Pam Collette, our Chief Operating Officer (COO) and CFO, brings extensive experience as both a franchisor and franchisee. With a deep understanding of financial models and operations, Pam plays a crucial role in managing the financial aspects of our own businesses as well as our partnered brands within East Brands. She is actively involved in supporting “Women in Business” initiatives and serves as a mentor to early-stage franchise systems, offering guidance on financial models and projections. Pam’s expertise and contributions make her an invaluable member of the East Brands team.
Together, Pam and Steve Collette are the driving force behind East Brands, combining their entrepreneurial spirit, industry expertise, and shared vision to create a company that thrives on supporting and growing brands within the franchise community. Their passion for business and commitment to excellence serve as the foundation for East Brands’ continued success.
