Pam, Chief Financial Officer, is our Founder Steve’s wife and business partner. Pam has vast experience as both a Franchisor and Franchisee. Pam is entrenched in Financial models of businesses that they both own and operate as well as our partnering brands with East Brands. Pam is heavily involved with “Women in Business” and serves as a great mentor to early starting Franchise Systems with handling their financial model and projections. Pam is a certainly a key player with East Brands.